Selling your properties, this is where it gets exciting.
Step # 1 Make a property page to sell the property.
List your property on high traffic site zillow to get sales and leads. Include your property page in the listings.
Zillow
How to write ads for zillow
Writing ads for zillow is a little different than writing a property page. It’s more of a condensed version and the photos don’t appear in the ad they are above the ad. Writing the ad for zillow is exactly like writing for craigslist, click the craigslist ad below.
Do a direct mail campaign to adjacent property owners and also neighbors.
Using Post Cards
Covered in next class.
You want to send the post cards to the adjacent property owners, the neighbors and recent buyers.
Attention: ( ) I need to Sell a 1.5 Acre Lot Near a Property You own in{ Magic Hill , Fl } In Crescent Lake Hills . My Name is {Ken D. } The lot is located on Tammy rd . I am selling the lot for $3,000 . I wrote this note to see if you may be interested. You can view a map and property info at Your website here if you have one Give me a call at 555-555-5555 Thanks Ken
Use online classified sites, like , craigslist.org and newspapers.
Newspaper advertising
You can run ads in the newspaper, but don’t try to sell the property in the ad. Just get them to request more info. Make sure you negotiate the ad to get a discount. Run the ad on a Sunday, Wednesday or for the full week only if it is cheaper.
Keypoints to remember when advertising through classifieds.
1. You are not trying to sell the property from the ad, because there is not enough space and time. People on the internet have a short attention span. You have a few seconds to get their attention and convince them contact you.
The main purpose of your ad is to generate the lead, and then you get them more info and sell the property. You list the main feature, and the price and location and one photo and a map. Once you find a person that wants to buy the property, One obstacle will appear when selling, on online classifieds, but I have successfully overcome it many times and so have my students.
That hurdle is payment. You can get people who will fedex you money or pay you by paypal. Its still doable and you can get them to pay you this way, but you have to know how.
People are leary, and have a fear that they will get scammed. The root is fear. When you take away the fear, they will usually move forward. The way to take away the fear is with credibility, common sense, persuasion and fear of loss.
First thing you do is explain, how you expect payment, cashiers check, bank wire, money order, personal check. Their fear is that you scam them. Explain to them that the simple is way is for them to pay you directly by one of the above, because its cheaper and its also faster.
If you use a title company, they will charge you $1,000 to $2,000 and will take 30 to 45 days to get you paid, assuming their are no issues. Who is going to pay this ? Explain this to them. If they did agree to pay for the title company are you willing to wait 30 days to get paid. Do you want to use a title company if someone else is willing to fedex the money.
If a person did pay you for the property and you did not record the deed or send them the deed, that is fraud and you can go to prison. The opposite is not true, if a person sent a deed to a person and that person did not send the money after receiving the deed is not a crime and is a civil matter.
Back to example one, if you received the money and did not send the deed, they can call their local police, and the postal inspector and the attorney general where you live.
Here is how you close transactions.
People will ask you how to go about closing the transaction. You will get this by email and by phone. Your job is to educate and simplify and create trust and also cater to what they ultimately want which is the property. First thing you explain is the agreement.
First we do a simple one page agreement. The agreement says which property you are buying, what the price is, and that you are buying a property with clear title free of liens. I sign the agreement and send it to you by email and you can sign it and email it back or fax it to me. I accept cashiers checks, money orders, debit and credit cards, bank wires. Which one of those works for you ? Ok great, I will send the agreement over, and as soon as I get that back I can send the details to make payment . (Always put an expiration date on your agreement, so they will have some urgency. You don’t want them thinking that they have two weeks to think about it.) I will send the agreement over next. Thx Ken
This is step number 1. Always assume the sale, I don’t anticipate objections until they come up. 1. Explain the agreement 2. Explain what happens once you receive payment, and that you will record the deed in one business day and send them the recorded deed. 3. Once the deed is recorded you will be the new owner of the property.
Here is a sample email to send out to prospects on the internet who have not purchased from you yet.
Hi Bill,
I buy properties all of the time and may something now or in the future that meets your needs. Can you take a quick moment and send me an email and let me know which areas, prices and types of properties you would like to buy ?
Thanks
Ken
Once you have their criteria save it to a excel spreadsheet. Always pre sell
How you pre sell, is by sending your prospects and your customer list email letting them know what’s coming up for sale soon, but you don’t give them every single detail about the property. You put the property info up on a website and send them an email like below. HI Mike, I have a 1.5 acre in Dolan Springs, AZ that will be ready for sale next week. Have a look and see if you like it. http://sellyourlandin4days.com/1point5Dolan.htm Thanks Ken
Here is an actual email I sent out to a buyer to make a quick $3,200

Here are the simple 1 page agreements, I use. Most repeat buyers don’t want to use them, because we have a relationship.